Green Lies? The Hidden Costs of ‘Sustainable’ Branding

Article Level: A1-A2

Explanation: This article explains how some companies use “green” or “sustainable” claims to appear eco-friendly, a practice called greenwashing. It highlights hidden costs, trust issues, and simple steps customers can take to make real environmentally friendly choices.

Commonly Used Words from the Article

1. Sustainable /səˈsteɪnəbl/ (adjective): Good for the environment; able to continue without harm.

   Buying sustainable products helps the planet.

2. Environment /ɪnˈvaɪrənmənt/ (noun): The natural world around us.

   We should protect the environment.

3. Label /ˈleɪbəl/ (noun): A piece of information on a product.
   
   Read the label before buying food

4. Trust /trʌst/ (noun): Belief in someone’s honesty or ability.

   Customers lose trust if a company lies.

5. Recycle /ˌriːˈsaɪkl/ (verb): To treat waste so it can be used again.

   We should recycle plastic and paper.
   
   

Read more: Green Lies? The Hidden Costs of ‘Sustainable’ Branding

    Green Lies? The Hidden Costs of ‘Sustainable’ Branding

Many companies today use the word “green” or “sustainable” in their advertising. They want customers to think that their products are good for the planet. But sometimes, this is not true. These claims can be called “greenwashing.” Greenwashing happens when a company says it is helping the environment, but in reality, it is not doing much.

For example, a brand may say that their bag is made from recycled materials. This sounds good, but if the bag is made in a factory that produces a lot of pollution, the product is not really green. Customers can feel confused because the advertising does not show the full picture.

Sustainable branding can also be expensive. Companies may spend more money on labels, marketing, or certifications than on real environmental improvements. This cost is often passed on to customers, who pay higher prices for products that are not much better for the environment.

Another hidden cost is trust. If customers find out that a company is greenwashing, they may stop buying from that brand. The company’s reputation can be damaged for a long time. On the other hand, companies that are honest about their efforts, even small changes, can build trust and loyalty.

People want to buy products that are good for the environment. Simple steps can make a big difference. For example, buying less, choosing durable products, or using items for a long time reduces waste. Recycling and supporting local brands can also help. Customers should read labels carefully and look for real evidence of sustainability.

In conclusion, not all “green” products are truly sustainable. Marketing can hide the real impact on the environment. Being aware of greenwashing helps customers make better choices. Companies should be honest and make real changes to protect the planet. Small actions from everyone can create a big positive effect for our environment.

Grammar Notes

• Present simple for facts and habits: “Companies spend more money on labels.”

• Modals for advice and possibility: “Customers should read labels carefully.”

• Linking words to show cause and effect: “But sometimes, this is not true.”

Mini Grammar Lesson:

1. Present Simple – Use for general truths, habits, or repeated actions.

   • Example: “People want to buy products that are good for the environment.”

2. Should – Use to give advice.

   • Example: “Customers should read labels carefully.”

3. But / Because / On the other hand – Linking words to connect ideas.

   • Example: “But sometimes, this is not true.”
     
     

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Five Questions Based on the Article

• What does “greenwashing” mean?

• Why can sustainable products be expensive?

• How can customers avoid buying greenwashed products?

• What happens if a company lies about being green?

• Name one simple way to help the environment.
  
  

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